MKM5600 wri 1: Instructions To successfully meet the requirements for this assignment, answer the following challenge questions. You must answer each question to the best of your ability and provide adequate information to demonstrate your understanding of the concepts (approximately 1 page for each question). Specific focus will be given to the effective application of marketing concepts and not the regurgitation of course information. Be sure to synthesize the information and apply it to the industry. The questions you need to answer are focused on specific textbook content (Kotler, P., Keller, K., and Chernev, A. (2022). Marketing Management (16th ed.). Pearson. ISBN: 978-0135887158) as identified in parenthesis following each question below. 1.Many companies are beginning to realize that they are not really market- and customer-driven but rather are product- and sales-driven. In an attempt to transform themselves into true market-driven companies, many firms must change. Describe and explain what changes are necessary. (Chapter 1) 2.What is a marketing audit and what is its purpose? What are the attributes of an effective marketing audit? (Chapter 2) 3.Explain the differences between culture, subculture, social class, and reference group. (Chapter 3) 4.Vertical coordination can facilitate stronger customer-seller ties but at the same time may increase the risk to the customer’s and supplier’s specific investments. What are specific investments and why are they risky? (Chapter 4) 5.Why are marketing outcomes much more difficult to measure than marketing inputs? (Chapter 5) When submitting this assignment, ensure that your paper is double-spaced with 1-inch margins. Your paper should include a cover page, page numbers, and for each section of required content, an appropriate heading. (If there are five questions, include five section headings.) A separate references page should be included and all references should follow APA format. The cover page, appendices, and references do not count towards the final paper length of approximately 5 pages.
the student to answer challenge questions related to marketing concepts and their application in the industry, as outlined in the textbook “Marketing Management” by Kotler, Keller, and Chernev.
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MKM5600 wri 1: Instructions To successfully meet the requirements for this assignment, answer the following challenge questions. You must answer each question to the best of your ability and provide adequate information to demonstrate your understanding of the concepts (approximately 1 page for each question). Specific focus will be given to the effective application of…