Use the following sources (and additional resources from the list of Online Resources on Canvas as needed) to complete this assignment.
NetAdvantage database of Standard & Poors Industry Surveys – Search for “Automobiles Industry Survey”
Statistica database – Search for the Automobile industry.
Assignment Tasks
1.) Complete a Porter’s five industry forces analysis of the Global Automobile industry. Based on this analysis, how attractive is this industry? (30 points)
2). Complete an analysis of the general environment for automobile manufacturers using PESTEL analysis. (15 points) 3.) Using the results of your analysis in (1) and (2), summarize the strategic opportunities and threats facing major automobile manufacturers. (5 points)
General Assignment Instructions
All written assignments must be in term paper format. Assignments will be graded based on the extent to which you answer the assigned questions, the quality/thoroughness of the overall analysis, and adherence to the APA and other style requirements outlined below.
Style Requirements
1.) Written assignments must have an introduction and a conclusion paragraph. Note that these paragraphs must be separate from the body of the paper in which you answer assigned questions.
2.) The written analysis may be up to 5 pages and no less than three pages in length, excluding exhibits (no limit).
3.) Use a 12 point font and have one inch margins.
4.) Papers must be typed with double spaces.
5.) You absolutely must include a list of references at the end of the paper. Papers without references will be returned ungraded.
6.) You must use at least four references of original content. You must not use web sites (i.e., Panmore.com) that provide “analysis” of cases and industries. Such sites often have incorrect information, and using them will be detrimental to your grade.
7.) Use the APA style. For example references, please refer to the APA style tutorial available at http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx Links to an external site.
8.)Please remember to use page numbers and put your name (Sara Hartley) on the first page of each assignment.